Reviews are an essential piece to increasing conversion and sales for your products. The problem is that Amazon's customers are not really your customers. And, it is getting harder and harder to communicate with those customers, even if you have the best intentions.
Amazon anonymizes customer's real email addresses and makes it against the Terms of Service (TOS) to contact customers outside of the Amazon email system. Amazon has even recently started anonymizing phone numbers, not that you are allowed to actually call customers. That is also against TOS. Amazon also allows customers to opt out of emails from third parties. It doesn't really matter, though, because customers are becoming increasingly blind to emails asking for seller feedback and product reviews anyway.
Don't get us wrong, we absolutely think you should be emailing customers. We think you should use it as a customer service opportunity. By showing empathy and addressing customer concerns, we have successfully been able to prevent 99% of negative reviews. We use automated software for this like Helium10
and Manage By Stats
Below are a few basic examples and creative ways to get positive reviews from your customers: